NGUYEN NGOC MINH DUC

Marketing Trainee

• Owned ideation, visual design, caption writing, and publishing for 23 identified Instagram posts, including 19 carousels and 3 Reels, alongside content distribution across Facebook, Instagram, and TikTok.
• Refined experiential language-travel messaging around youth interests, cultural discovery, and everyday communication, using content metrics to inform creative decisions.
• Contributed social content during a 60-day period in which Instagram organic views increased 86% versus the preceding 60 days, reaching 174K at account level.
• Owned email builds, copywriting, banner design, image curation, campaign setup, scheduling, and sending through Salesforce Marketing Cloud; post-takeover weighted click-through rate increased 179% versus the preceding one-year benchmark.
• Following a recent reallocation of organic responsibilities across TikTok, Facebook and Instagram, now focus on a main and secondary TikTok channel to better match target audiences. TikTok Ads is also within my current scope; presented the quarter plan after rebuilding the page.
• Supported additional customer touchpoints through Zalo ZMS messaging and event ideation.

Marketing Extern

• Independently developed “The Glow-Up Stitch,” a Valentine’s Day campaign proposal connecting Gen Z self-expression and self-gifting with YSL Beauty’s empowering positioning.
• Owned Angle 1 from opening hook and storyline to a detailed shot list, specifying camera angles, audio cues, match-cut transitions, and a TikTok Stitch participation mechanic.

Private Tutor · Advanced English & Bilingual Mathematics

• Designed personalised lessons in Advanced English, Vietnamese, and Bilingual Mathematics, adapting instruction to a primary student’s learning needs and progress.
• Supported the student’s successful admission to Tran Quoc Toan Secondary School.

Teaching Assistant & Tutor

• Facilitated interactive classroom activities and supported parent communication through student progress updates and alignment on learning goals.